Tomorrow’s to-do list: become a genius.
Well the hardest part is over. I’ve created the blog, published my first post, and people have actually checked out the site! Though my guess is that the majority of viewers share my last name, it’s significant nonetheless. Just call me Perez Hilton Jenna—blogging enthusiast!
So recently I’ve fallen behind on my subscription to The New Yorker, but over lunch today I was able to play a little catch up and spent most of my time reading Malcolm Gladwell’s “Creation Myth: Xerox PARC, Apple, and the truth about innovation”. Gladwell focused primarily on Xerox PARC’s role in the development of the personal computer, and their somewhat plateaued efforts in making a name for themselves in today’s computer world. For someone who is happy just to create a functional Excel spreadsheet, most of the discussion was over my head, but the article also dedicated some time to a profile of Steve Jobs and the early innovations at Apple. Now for all of you PC lovers: I am not here to endorse Apple products (honestly, the products don’t need any help from me to prove their awesomeness). I am, however, here to endorse the passion behind such creations. At one point in the article Gladwell interviews Dean Hovey, a consultant hired by Jobs to create a more user-friendly/marketable mouse—for thirty five dollars an hour, no less. Hovey describes going to Walgreens and picking up deodorant to use the rolling ball inside, along with a butter dish, to create the first prototypes of what we now regard as a computer mouse. As I sit here typing on my
beaten up clearly loved Macbook, I can’t help but be mind-blown by the creativity and dedication it took to create this machine. Even more so by the passion and enthusiasm behind the product.
In 1997 Apple launched their “Think Different” marketing campaign:
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” – Apple Inc.
I’ve yet to join the ranks of Albert Einstein, John Lennon, MLK Jr., Gandhi, Picasso, and several other greats featured in the campaign. And I’m definitely no Steve Jobs, though I did help to create the firework launcher that is still used every Fourth of July celebration at my grandparents’ farm. But, I can connect to their passionate pursuits. And though I suffer from a mild bout of Peter Pan syndrome, I like to think it’s simply because I am terrified by the thought of being tied down to a singular occupation. I am propelled in my journey by the excitement of discovering and cultivating all of my passions in this life. We all have the opportunity to change the world, whether for six billion people or ten. The question is, will we take advantage of it? Though I may fear choosing the wrong path, I would rather start over than never start at all. I am inspired. Inspired to recognize what I am passionate about, to pursue it, and start the process all over again. I dare you to join me.